Assistant VP, Video Operations
Catherine González Pack is Assistant Vice President, Video Operations for AT&T. In this role, she is responsible for the teams that produce AT&T’s sports channels and that manage relationships with sports networks and leagues. She also oversees AT&T’s Media Productions team and Audience network master control.
Catherine oversees a team of 72 employees who are responsible for the scheduling and execution of of all sports, occasional pay-per-view events, mosaic channels, unique live events and internal broadcasts for IPTV, satelllite and non-linear delivered platforms. Catherine plays a leading role in acting as a conduit between leagues, regional sports networks, listings providers and various internal and external business units to ensure the accurate configuration and distribution of content across all platforms. She manages the team responsible for the curation of NFL SUNDAY TICKET including highlights and shortcuts delivered to AT&T’s mobile platform.
Her first role at AT&T was in broadcast operations for DIRECTV. Her passion for sports led her to the sports programming side of DIRECTV, where her accomplishments paved the path for increasing levels of responsibility. Along the way, Catherine and her teams won two Sports Emmy® Awards for Outstanding New Approaches in Sports Event Coverage for NFL SUNDAY TICKET and for Technical Achievement.
Prior to DIRECTV, Catherine served in the U.S. Military for 9 years as a radio and television news journalist. This role led to work as a sports camera operator.
Catherine holds a bachelor’s degree from the California State University at Los Angeles, where she majored in television broadcasting. She is a native Spanish speaker with Uruguayan roots and a fan of international soccer and U.S. football.